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Growth Hacking

Want to start a business? Learn from my mistakes…

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5 Things I'd do if I started my business over again

Here are 5 things I’d do if I were to start my eCommerce business from scratch in 2017 I started my first eCommerce business in 2007. Not that long ago, but it feels like a lifetime ago. Entrepreneur years are like dog years, I reckon! Obviously, things are different in 2017 compared to 2007 when […] Read more…

The 3 Quick Questions That Get Killer Testimonials

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Three quick questions that get killer testimonials

How do you influence customers to make a buying decision? Research has proven that the MOST influential forms of advertising are word-of-mouth recommendations and customer testimonials or reviews posted online. According to Nielsen, recommendations from friends are trusted by 92% of people, and consumer opinions (testimonials and reviews) posted online are trusted by 70% of people. Compare […] Read more…

Want to know how to grow from idea to empire?

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Adopt these 6 traits of successful Productpreneurs with fast-growth businesses In celebration of International Women’s Day today, I’d like to introduce you to my client Kristy Chong, founder of award-winning underwear brand Modibodi. Kristy’s journey of entrepreneurship is so impressive and inspiring that she was recently named by Fairfax Media as one of 9 Australian business women […] Read more…