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How to Price Your Products for Profitable Wholesale

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How to price your products for profitable wholesale

“How to price your products” is a question I get asked all the time, particularly when it comes to wholesale. Actually, I get asked this question in regards to retail a lot too. For those of you productpreneurs who are designing and manufacturing your own product invention, pricing can be a particularly troublesome beast! So […] Read more…

How to Wholesale – an Introvert’s Guide

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How to Wholesale - an Introvert's Guide

Do you want to wholesale your products – but the thought of cold calling put you in a cold sweat? “Cold calling” is picking up the phone and calling people you don’t know with the view to selling them something. I’m not sure about you, but when I first started my business the thought of […] Read more…

What’s in a brand (and does it really matter?)

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What's in a brand and does it really matter?

Great brands have always been defined by great products. But the product alone does not equal your brand. Over a hundred years ago, cattle farmers used branding irons to indicate which animals were theirs. As cattle moved across the country, it was easy to determine which farm they were from because each head of cattle […] Read more…

How to sell out your collection in record time

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How to sell out your collection in record time

Creating a new product really is like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The […] Read more…

How To Run A Successful End Of Financial Year Sale

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How to run a successful end of financial year sale

As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […] Read more…