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How to turn a funky product into a runaway success

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Achieve massive online sales growth

Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […] Read more…

How to market your eCommerce store in an hour a day

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How to market your ecommerce store in an hour a day

How would you describe ‘success’ in your business? Is it a profitable lifestyle business? An empire? Or perhaps a fully automated passive income stream? That’s the dream, right? To be able to sit back and relax and watch the orders flow in. Ka-ching! Believe it or not, this IS actually possible WITHOUT working yourself to […] Read more…

How to get more clicks on your Facebook Ads

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The three key elements behind highly profitable eCommerce Facebook Ads Facebook continues to dominate the digital ad space, and with good reason. 1.39 billion people use Facebook every month, and not only that, we spend A LOT of time on there. The average person spends 40 minutes each day on Facebook! That’s a big captive audience […] Read more…

How to get bloggers or influencers to share your stuff

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Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […] Read more…

Want to start a business? Learn from my mistakes…

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5 Things I'd do if I started my business over again

Here are 5 things I’d do if I were to start my eCommerce business from scratch in 2017 I started my first eCommerce business in 2007. Not that long ago, but it feels like a lifetime ago. Entrepreneur years are like dog years, I reckon! Obviously, things are different in 2017 compared to 2007 when […] Read more…

The 3 Quick Questions That Get Killer Testimonials

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Three quick questions that get killer testimonials

How do you influence customers to make a buying decision? Research has proven that the MOST influential forms of advertising are word-of-mouth recommendations and customer testimonials or reviews posted online. According to Nielsen, recommendations from friends are trusted by 92% of people, and consumer opinions (testimonials and reviews) posted online are trusted by 70% of people. Compare […] Read more…

Did you know there are only 3 ways to get traffic?

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Did you know there are only 3 ways to get traffic to your website

And eCommerce store owners need to be doing all 3! It doesn’t matter whether you’ve been online for years or you’ve just launched, or if you sell on a little Etsy store or you’re making a motza on your own eCommerce website. The fact remains: traffic = sales. Without anyone visiting your online store, you […] Read more…

How To Gain Customer Trust When Fake eCommerce Stores Are The New Scam…

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This week, the Sydney Morning Herald reported that fake online retailers have scammed Australians out of $150,000 in the first quarter of 2017. Not only that, reports are escalating of unscrupulous business practices, such as Shakuhachi taking orders for stock they don’t have or simply not fulfilling orders. It’s pretty heartbreaking to see websites like […] Read more…

Want to know how to grow from idea to empire?

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Adopt these 6 traits of successful Productpreneurs with fast-growth businesses In celebration of International Women’s Day today, I’d like to introduce you to my client Kristy Chong, founder of award-winning underwear brand Modibodi. Kristy’s journey of entrepreneurship is so impressive and inspiring that she was recently named by Fairfax Media as one of 9 Australian business women […] Read more…

Want the New Facebook Ads Strategy that will ignite your sales?

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If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy and Laura, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, […] Read more…