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Is the story behind the product important?

Tell your brand story and the sales will flow easily

Shouldn’t you just focus on selling? “Getting your product into retailers (or selling it online) is the number one thing. The story behind the product is secondary, it’s not important.” This was the advice given to one Productpreneur I spoke to recently. And it nearly broke my heart! Let me tell you why…. As product […] Read more…

How to plan a killer Christmas campaign

How to plan a Christmas promotion or campaign

It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns. Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!). Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent […] Read more…

How One Mum Grew Her Online Sales By 600%

How a Mum grew her online sales by 600%

How did you come up with the idea for your business? What was that moment of inspiration for you? For me in my last business it was my son and wanting to use eco-friendly nappies (diapers). For my client Laura of Snotty Noses (how COOL is that business name?), it was her sick baby. She […] Read more…

7 Steps to a Successful Product Launch

7 steps to a successful product launch

Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to plan, […] Read more…

4 Powerful Lessons from 4 Business Superstars

4 powerful lessons from 4 business superstars

Yesterday I arrived home after a truly inspirational weekend at the AusMumpreneur Conference and Awards. And I just had to share with you my top take-outs and highlights! Trust your instinct During Susan Pearse’s presentation, we learnt about how the women’s style of leadership is actually more effective in the chaotic, fast-changing business environment we […] Read more…

Case study: How to sell products like a #bosslady

Client case study: 540% sales growth

Are you like many Productprepreneurs I know? You’ve spent months, maybe years, coming up with your brilliant product. Your blood, sweat and tears went into creating your brand and establishing your business. You lost sleep (not to mention, you almost threw your computer out the window several times) whilst building your website. You launched with […] Read more…