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How to Sell (Without Being Salesy!)

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How to sell without being salesy

Learning how to find your customers and then getting comfortable ‘selling’ is a huge deal. Converting website visitors, email subscribers and social media followers into customers is a huge deal and generating consistent profit is the goal for all of us, right? This week I’m a guest on the Mums With Hustle podcast, where I walk […] Read more…

Do your customers love you?

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Customers Remember How You Make Them Feel

Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […] Read more…

The Productpreneur’s Ultimate Guide to eCommerce Email Marketing (part 1)

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The Productpreneur's Ultimate Guide to Email Marketing

Just to give you the heads up – this post is part 1 of a 2-part comprehensive guide to ecommerce marketing for Productpreneurs. (You can find Part 2 over here.) As a Productpreneur selling physical products online, one of the highest-impact marketing strategies you can have in your toolkit is email marketing. And believe me, […] Read more…

Are You Boring Your Customers?

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Customers Don't Buy Widgets So Don't Bore Them With Product Details

A few weeks before Christmas, I went to my husband’s work Christmas party. I was sick as a dog at the time, but I put on my big girl panties (along with a tonne of under-eye concealer and my biggest smile!) and went along like the good wifey I (sometimes) am. And I got stuck […] Read more…