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The #1 cause of stress and fatigue as a Mumpreneur

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The #1 cause of stress and fatigue as a Mumpreneur

If you’re, like me, a Mum and a business owner (affectionately known by some as a “Mumpreneur”), then I have a good idea of how you’re feeling at this tail end of the year. They don’t call it the silly season for nothing do they? I’ll bet you often feel stressed out. Totally overwhelmed by […] Read more…

Posted in Life/Lessons | Comments Off on The #1 cause of stress and fatigue as a Mumpreneur

4 Effective Steps to Selling More Products in your Online Store

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4 effective steps to selling more products in your online store

Chatting with several entrepreneurs with product-based businesses (who I affectionately call ‘Productpreneurs!) recently, I noticed that the conversations were all very similar. These business owners were all experiencing the same issue: not getting enough sales through their website. And they’ve “tried everything” – pop-ups, Facebook ads, email marketing, blogs, discounts, SEO, you name it. And […] Read more…

Posted in Sales | Comments Off on 4 Effective Steps to Selling More Products in your Online Store

10 secrets to a successful Christmas email campaign

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The most magical time of the year has taken over our minds and to-do lists. Apparently it’s only 5 weeks until Christmas, which kinda freaks me out! Personally I can’t even start thinking about Christmas shopping until the last birthday of the year is over on November 25th. (I’ll never forget having an exactly 1-month […] Read more…

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3 marketing automation tweaks that made a $30K difference

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3 marketing automation tweaks that made a $30K difference

What a difference a tweak makes! If you’ve spent any time talking to me, working with me or reading this blog then you’ve likely picked up how firmly I believe in marketing automation. Marketing automation is like cloning yourself in your business several times over – it allows you to create personalised and timely communications […] Read more…

How to write emails that persuade, promote & profit

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Email writing tips to persuade, promote and profit in your online store

Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2017, the most successful online stores send email newsletters out […] Read more…

5 Rookie Marketing Automation Mistakes & How To Avoid Them

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5 rookie marketing automation mistakes and how to avoid them

After 5+ years of using marketing automation to sell my products online, you can bet that I’ve made every mistake in the book! Have you been there? Talk about frustration-central! I want to share some of those rookie mistakes with you here, along with specific tactics to help you seamlessly bypass any unnecessary challenges that […] Read more…

How to Grow Sales on Autopilot

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So you want to sell more products online, right? And do you want to do that without having to work a million more hours a week than you already are? I don’t know about you, but I gave up “working for da man” so I could STOP trading dollars for hours! Sure you need to […] Read more…

3 steps to Lifecycle Marketing Success

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3 steps to lifecycle marketing success

Lifecycle Marketing relates to marketing campaigns that are tied to your customer’s needs and how they use your products. As we discussed in last week’s blog post, Lifecycle Marketing refers to marketing and sales campaigns that address your customer’s needs and requirements as they evolve over time. So, a brand new customer will have very […] Read more…

Anatomy of a Highly Profitable Customer

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Anatomy of a highly profitable customer

Congratulations! As a productpreneur who markets and sells your products online, you’ve successfully recruited a qualified customer base: people who reviewed your product and ultimately chose to buy yours instead of the competition. For sure, recruiting paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway […] Read more…

Want to know the one key factor that predicts your success in business?

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Over the weekend just gone, I was privileged to attend the annual AusMumpreneur Awards for 2015, in Melbourne, Australia. In fact, I was invited to sit on the panel of judges tasked with choosing the overall winner for the big gong, the AusMumpreneur of the Year! (Being a judge this year was lovely recognition of […] Read more…