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The Productpreneur’s Ultimate Guide to eCommerce Email Marketing (part 1)

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The Productpreneur's Ultimate Guide to Email Marketing

Just to give you the heads up – this post is part 1 of a 2-part comprehensive guide to ecommerce marketing for Productpreneurs. (You can find Part 2 over here.) As a Productpreneur selling physical products online, one of the highest-impact marketing strategies you can have in your toolkit is email marketing. And believe me, […] Read more…

Are You Boring Your Customers?

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Customers Don't Buy Widgets So Don't Bore Them With Product Details

A few weeks before Christmas, I went to my husband’s work Christmas party. I was sick as a dog at the time, but I put on my big girl panties (along with a tonne of under-eye concealer and my biggest smile!) and went along like the good wifey I (sometimes) am. And I got stuck […] Read more…

The #1 cause of stress and fatigue as a Mumpreneur

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The #1 cause of stress and fatigue as a Mumpreneur

If you’re, like me, a Mum and a business owner (affectionately known by some as a “Mumpreneur”), then I have a good idea of how you’re feeling at this tail end of the year. They don’t call it the silly season for nothing do they? I’ll bet you often feel stressed out. Totally overwhelmed by […] Read more…

Posted in Life/Lessons | Comments Off on The #1 cause of stress and fatigue as a Mumpreneur

4 Effective Steps to Selling More Products in your Online Store

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4 effective steps to selling more products in your online store

Chatting with several entrepreneurs with product-based businesses (who I affectionately call ‘Productpreneurs!) recently, I noticed that the conversations were all very similar. These business owners were all experiencing the same issue: not getting enough sales through their website. And they’ve “tried everything” – pop-ups, Facebook ads, email marketing, blogs, discounts, SEO, you name it. And […] Read more…

Posted in Sales | Comments Off on 4 Effective Steps to Selling More Products in your Online Store

10 secrets to a successful Christmas email campaign

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The most magical time of the year has taken over our minds and to-do lists. Apparently it’s only 5 weeks until Christmas, which kinda freaks me out! Personally I can’t even start thinking about Christmas shopping until the last birthday of the year is over on November 25th. (I’ll never forget having an exactly 1-month […] Read more…

Posted in Email marketing | Comments Off on 10 secrets to a successful Christmas email campaign

3 marketing automation tweaks that made a $30K difference

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3 marketing automation tweaks that made a $30K difference

What a difference a tweak makes! If you’ve spent any time talking to me, working with me or reading this blog then you’ve likely picked up how firmly I believe in marketing automation. Marketing automation is like cloning yourself in your business several times over – it allows you to create personalised and timely communications […] Read more…

How to write emails that persuade, promote & profit

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Email writing tips to persuade, promote and profit in your online store

Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2017, the most successful online stores send email newsletters out […] Read more…