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Anatomy of a Highly Profitable Customer

Anatomy of a highly profitable customer

Congratulations! As a productpreneur who markets and sells your products online, you’ve successfully recruited a qualified customer base: people who reviewed your product and ultimately chose to buy yours instead of the competition. For sure, recruiting paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway […] Read more…

Want to know the one key factor that predicts your success in business?


Over the weekend just gone, I was privileged to attend the annual AusMumpreneur Awards for 2015, in Melbourne, Australia. In fact, I was invited to sit on the panel of judges tasked with choosing the overall winner for the big gong, the AusMumpreneur of the Year! (Being a judge this year was lovely recognition of […] Read more…

Success is like a birthday cake

Success is like a birthday cake - it comes in layers

It comes in layers. I heard someone talking about this concept the other day and it really resonated with me. Sometimes when you’re working really really hard towards achieving a big goal or to complete a really big project, it’s so easy to get caught up in the little day to day stuff. You know, […] Read more…

On the importance of knowing your Why


So for my very first blog post I thought I’d discuss how important it is to know WHY you’re in business. Why you started the business you’re in. Thinking about this topic always brings to mind a quote from Dr Seuss: “You have brains in your head. You have feet in your shoes. You can […] Read more…

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