Not getting enough sales through your eCommerce store? Whether this is a sudden thing or a long term issue, you probably want to boost your eCommerce sales – FAST!
Unfortunately, all businesses go through periods of time when their sales slow down or decline.
I remember that feeling. And even though you know that whole “build it and they’ll come” idea is never gonna happen, it’s still a bloody hard pill to swallow when you experience it yourself.
The journey from here to success is never a smooth, upward line!
So if you feel like you’re the guy wearing the sandwhich board standing outside the empty café spruiking a meal deal while the joint across the road is absolutely pumping – this is for you.
Here are my 12 best ways to boost eCommerce sales FAST!
#1. Run a clearance sale
If you have a pile of slow moving or old stock that’s sitting on the shelf, a Clearance Sale is a good idea.
All this means is – offer a generous discount to encourage people to buy.
I recommend only running a big sale like this twice a year though (such as end of financial year and Black Friday/Cyber Monday).
If you run big discount offers too frequently, you’ll train your customers to wait for the next discount and that just erodes your profitability.
#2. Hold a Facebook “garage” sale event
Similar to a clearance sale, but held as a Facebook event. I’m sure you’ve seen these types of thing before?
How it works is: the business owner posts photos and details of the product with a generous low-price offer, and the first person to comment ‘BUY’ gets the deal.
Another effective way to shift slow-moving stock, OR if you have odd bits and pieces (like one or two left in the size/colour).
#3. Do a Facebook Live video to demonstrate a product
Facebook Live videos get fantastic organic reach at the moment, so take advantage of that to show your audience a product in detail.
You don’t always have to get in front of your camera yourself either if you’re shy! Just show off the product and talk your audience through the features and benefits of that product.
And make sure you remember to tell them how they can buy it!
#4. Do a paid collaboration with an Influencer
I have clients who experience up to 30% spike in sales in a month when they run a paid promotion with an Influencer!
Generally speaking – you will always get the big traffic and sales results from working with a paid Influencer (rather than a free collaboration).
#5. Run a themed promotion
There are numerous important ‘Days’ during the year – from Easter to Mothers Day to World Environment Day to Christmas (and plenty more in between).
Run your own promotion that is themed around one of these days. Essentially, you’re using the special day of the year as a good excuse to make your audience a really great offer to buy from you.
For example, I once sold green and gold baby swim nappies as an Australia Day promotion.
#6. Run a ‘Buy X Get 1 Free’ promotion
This offer depends on the price point of your product and the quantity customers usually buy.
I’ve had clients run a ‘buy 4 get 1 free’ and others run a ‘buy 1 get 1 free’ (and other variations).
#7. Offer free shipping (express is better!)
People hate to pay for shipping, so a fairly reliable way to encourage customers to buy is to offer free shipping.
I see big ecommerce retailers do this frequently on a weekend during a slow-sales period, or at the end of month when you need to make budget.
#8. Remind loyalty point holders of soon-to-expire points
This is a great idea for those of you who run a loyalty point program on your online store.
On a monthly basis – send an email to the contacts whose points are due to expire next month.
This works best if you can email personally (rather than using an automated email campaign). That way you can include the specific number of points that are due to expire for each contact.
#9. Do a product launch campaign
Making a big song and dance about a new product is an awesome way to drum up sales!
Equally, this works well for stores who have a top seller – do a ‘launch’ once a year and you’ll find your sales to new customers spike!
Read more about launches here, here and here.
#10. Run a giveaway (yes this can boost sales!)
Run a giveaway to win a prize with a pretty big value.
To enter the giveaway – customers need to spend over a certain $ in your store within the month of the giveaway.
The deal is, if the winner has already bought the item you’re giving away, you would refund them their purchase amount.
I’ve had clients run this promo and boost sales with great success!
#11. Use scarcity!
With all your offers and promotions – make sure you have a clear expiry date on the offer!
Don’t ever run an offer that is valid indefinitely.
The reason is – ‘fear of missing out’ is the best incentive that gets customers over the line with buying.
That means – always email your list multiple times about each offer, with the last email emphasising that it’s about to end!
#12. Use targeted Facebook ads
When you need a hit of sales quickly, your best bet is NOT to boost a Facebook post and NOT to run ads to a cold audience. (A cold audience is people who don’t know your business or brand and have never been to your website before.)
Instead, run Facebook ads to your warm audiences. I like to use a custom audience of email subscribers, engaged social media followers and a custom audience of people who’ve viewed products in your online store.
Grab my free campaign planning guide!
When it comes to promoting your online store, you might want a bit more help with how to plan and execute.
So I invite you to download my free promotional campaign planning guide and template to help you ensure that your next giveaway is a profitable sales success!