Brand Building

How To Run A Successful eCommerce Product Launch

How to sell out your collection in record time

How to sell out your collection in record time

Creating a new product really is like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The […] Read more…

How To Get Free Product PR In Major Media

How to get free PR in major media

How cool would it be if you could get your business or brand in front of a big captive audience full of your ideal customers – for free? That’s exactly what PR can do for you. PR, or public relations, means gaining exposure to the audiences of media (such as news media, magazines, TV, radio) […] Read more…

How to get bloggers or influencers to share your stuff

Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […] Read more…