Brand Building

7 Steps to a Successful Product Launch

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7 steps to a successful product launch

Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […] Read more…

How to get bloggers or influencers to share your stuff

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Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […] Read more…

How to put your business on the map with a product launch

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Skyrocket your brand with these 5 proven steps

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skyrocket your business in 5 proven steps

One of the main things that sets me apart in the sea of business coaches and online marketing consultants is that I’ve operated two different physical product businesses (that generated millions of dollars in sales). You see, there is this BIG LIE floating around that there can be a “one size fits all” solution guaranteed […] Read more…

What’s in a brand (and does it really matter?)

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What's in a brand and does it really matter?

Great brands have always been defined by great products. But the product alone does not equal your brand. Over a hundred years ago, cattle farmers used branding irons to indicate which animals were theirs. As cattle moved across the country, it was easy to determine which farm they were from because each head of cattle […] Read more…

How to sell out your collection in record time

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How to sell out your collection in record time

Creating a new product really is like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The […] Read more…