eCommerce

How To Run A Successful eCommerce Product Launch

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How To Turn One Time Shoppers Into Lifelong Customers

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How to increase repeat purchase

If you increase repeat purchase rate by 5%, you can potentially increase your profitability by up to 95%! Most eCommerce stores spend the majority of their marketing dollars on driving cold traffic and converting new customers. But did you know that 40% of the average online store’s revenue is generated by only 8% of its customers? […] Read more…

7 Proven Ways to Improve Ecommerce Customer Experience

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Improve Ecommerce Customer Experience

As eCommerce business owners, I’m sure we all set out to meet our customers’ expectations. But as a customer, do we tell our mates about a shopping experience (or any experience) that simply meets our expectations? No, I don’t think we do. I’ve personally had several recent online shopping experiences that were fine (I did […] Read more…

How To Create An Ecommerce Facebook Ad Funnel

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How to generate a profitable ROI with your Ecommerce Facebook Ads Funnel

Wondering how you can sell more products on your online store using Facebook ads? Or looking for tips to target your customers through their buyer journey? In this article, you’ll discover the exact steps my client Diana from Milkbar Breastpumps took to build an effective, profitable eCommerce Facebook ad funnel. How we generated a profitable […] Read more…

How to navigate the Shopify Mailchimp breakup

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Shopify Mailchimp breakup

Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […] Read more…

Want the Ecommerce Facebook Ad Strategy that will Ignite Your Sales?

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If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy and Laura, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, […] Read more…