eCommerce

How to navigate the Shopify Mailchimp breakup

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Shopify Mailchimp breakup

Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […] Read more…

Want the Ecommerce Facebook Ad Strategy that will Ignite Your Sales?

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If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy and Laura, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, […] Read more…

How to overcome eCommerce roadblocks to success

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Overcome roadblocks when selling products online

What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […] Read more…

Want To Know How I Got An Extra $30K In Christmas Sales?

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3 Email Marketing Tweaks That

3 Email Marketing Tweaks That Made a $30K Difference In My Online Store Have you ever experienced a spike in online sales after sending out an email to your list? Email marketing is still one of the most powerful marketing tools you can use in your business. Done right, it can account for over 20% […] Read more…

How to write emails that persuade, promote & profit

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Email writing tips to persuade, promote and profit

Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2018, the most successful online stores send email newsletters out […] Read more…

How To Identify Your Most Profitable Customers

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How to identify your most profitable customers

Do you know how to figure out who are your most profitable customers? In business, we shouldn’t treat our customers like parents treat their children. We absolutely SHOULD love some customers more than others! Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business […] Read more…

How To Run A Successful End Of Financial Year Sale

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How to run a successful end of financial year sale

As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […] Read more…