Email marketing

10 Secrets to a Successful eCommerce Christmas Promotion


The most magical time of the year has taken over our minds and to-do lists. Apparently it’s only 6 weeks until Christmas, which kinda freaks me out! That means it’s time to start planning if you want to run a successful eCommerce Christmas promotion. Personally I can’t even start thinking about Christmas shopping until the […] Read more…

How To Run A Killer Black Friday Promotion


Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event. Australia played its part too. Here, Black Friday hasn’t historically been a ‘thing’, but Aussie retailers are catching on fast. Last year, it grew by […] Read more…

How To Run A Successful eCommerce Product Launch


How To Turn One Time Shoppers Into Lifelong Customers

How to increase repeat purchase

If you increase repeat purchase rate by 5%, you can potentially increase your profitability by up to 95%! Most eCommerce stores spend the majority of their marketing dollars on driving cold traffic and converting new customers. But did you know that 40% of the average online store’s revenue is generated by only 8% of its customers? […] Read more…

How to navigate the Shopify Mailchimp breakup

Shopify Mailchimp breakup

Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […] Read more…

Want To Know How I Got An Extra $30K In Christmas Sales?

3 Email Marketing Tweaks That

3 Email Marketing Tweaks That Made a $30K Difference In My Online Store Have you ever experienced a spike in online sales after sending out an email to your list? Email marketing is still one of the most powerful marketing tools you can use in your business. Done right, it can account for over 20% […] Read more…

How to write emails that persuade, promote & profit

Email writing tips to persuade, promote and profit

Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2018, the most successful online stores send email newsletters out […] Read more…