Email marketing

How To Run A Successful eCommerce Product Launch

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How To Turn One Time Shoppers Into Lifelong Customers

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How to increase repeat purchase

If you increase repeat purchase rate by 5%, you can potentially increase your profitability by up to 95%! Most eCommerce stores spend the majority of their marketing dollars on driving cold traffic and converting new customers. But did you know that 40% of the average online store’s revenue is generated by only 8% of its customers? […] Read more…

How to navigate the Shopify Mailchimp breakup

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Shopify Mailchimp breakup

Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […] Read more…

Want To Know How I Got An Extra $30K In Christmas Sales?

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3 Email Marketing Tweaks That

3 Email Marketing Tweaks That Made a $30K Difference In My Online Store Have you ever experienced a spike in online sales after sending out an email to your list? Email marketing is still one of the most powerful marketing tools you can use in your business. Done right, it can account for over 20% […] Read more…

10 secrets to a successful Christmas promotion

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The most magical time of the year has taken over our minds and to-do lists. Apparently it’s only 5 weeks until Christmas, which kinda freaks me out! Personally I can’t even start thinking about Christmas shopping until the last birthday of the year is over on November 25th. (I’ll never forget having an exactly 1-month […] Read more…

How to write emails that persuade, promote & profit

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Email writing tips to persuade, promote and profit

Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2018, the most successful online stores send email newsletters out […] Read more…

Anatomy of a Highly Profitable Customer

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Anatomy of a highly profitable customer

The first step in any business is to confirm you actually have a market for your product. You want to be sure you will have customers buying from you. For sure, recruiting new paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway there. The next […] Read more…

How To Identify Your Most Profitable Customers

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How to identify your most profitable customers

Do you know how to figure out who are your most profitable customers? In business, we shouldn’t treat our customers like parents treat their children. We absolutely SHOULD love some customers more than others! Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business […] Read more…