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Email marketing

The Productpreneur’s Ultimate Guide to eCommerce Email Marketing (part 1)

The Productpreneur's Ultimate Guide to Email Marketing

Just to give you the heads up – this post is part 1 of a 2-part comprehensive guide to ecommerce marketing for Productpreneurs. (You can find Part 2 over here.) As a Productpreneur selling physical products online, one of the highest-impact marketing strategies you can have in your toolkit is email marketing. And believe me, […] Read more…

Are You Boring Your Customers?

Customers Don't Buy Widgets So Don't Bore Them With Product Details

A few weeks before Christmas, I went to my husband’s work Christmas party. I was sick as a dog at the time, but I put on my big girl panties (along with a tonne of under-eye concealer and my biggest smile!) and went along like the good wifey I (sometimes) am. And I got stuck […] Read more…

10 secrets to a successful Christmas email campaign


The most magical time of the year has taken over our minds and to-do lists. Apparently it’s only 5 weeks until Christmas, which kinda freaks me out! Personally I can’t even start thinking about Christmas shopping until the last birthday of the year is over on November 25th. (I’ll never forget having an exactly 1-month […] Read more…

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How to write emails that persuade, promote & profit

Email writing tips to persuade, promote and profit in your online store

Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2017, the most successful online stores send email newsletters out […] Read more…