Lifecycle marketing

5 Rookie Marketing Automation Mistakes & How To Avoid Them

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5 rookie marketing automation mistakes and how to avoid them

After 5+ years of using marketing automation to sell my products online, you can bet that I’ve made every mistake in the book! Have you been there? Talk about frustration-central! I want to share some of those rookie mistakes with you here, along with specific tactics to help you seamlessly bypass any unnecessary challenges that […] Read more…

3 steps to Lifecycle Marketing Success

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3 steps to lifecycle marketing success

Lifecycle Marketing relates to marketing campaigns that are tied to your customer’s needs and how they use your products. As we discussed in last week’s blog post, Lifecycle Marketing refers to marketing and sales campaigns that address your customer’s needs and requirements as they evolve over time. So, a brand new customer will have very […] Read more…