Online Marketing

Anatomy of a Highly Profitable Customer

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Anatomy of a highly profitable customer

The first step in any business is to confirm you actually have a market for your product. You want to be sure you will have customers buying from you. For sure, recruiting new paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway there. The next […] Read more…

7 Steps to a Successful Product Launch

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7 steps to a successful product launch

Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […] Read more…

12 best ways to boost ecommerce sales fast

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Boost ecommerce sales fast

Not getting enough sales through your eCommerce store? Whether this is a sudden thing or a long term issue, you probably want to boost your eCommerce sales – FAST! Unfortunately, all businesses go through periods of time when their sales slow down or decline. I remember that feeling. And even though you know that whole “build […] Read more…

How to Increase Sales by 30% with Influencer Marketing

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Influencer marketing isn’t really new, but it’s an increasingly popular way for brands to market their wares. Basically, the term means, people of ‘influence’ sharing content about your brand or products with their audience. And the reasons to use influencer marketing are pretty convincing: Increased website traffic, Gain access to highly targeted and engaged audiences, […] Read more…

How to get bloggers or influencers to share your stuff

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Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […] Read more…

How to not panic when Facebook changes things!

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How to not panic when Facebook changes things

Last week, Mark Zuckerberg and the powers-that-be at Facebook dropped a huge bombshell on us. They announced a major change to Facebook’s algorithm that will completely change what we see in the Facebook news feed. The winners? Us – Facebook’s users. The losers? Pages. (Brand pages, public figure pages, media pages etc.) Here’s my take […] Read more…

How to put your business on the map with a product launch

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