Online Marketing

How to know what to focus on

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To make this year your most successful in business yet Do you like to start the new year by setting some goals and creating a business plan? Typically when I speak to business owners, their goal is usually something like this: “Increase sales by 20%” And then they continue working on the same kinds of […] Read more…

How the Accidental Productpreneur made 6 figures in 12 months!

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Building a 6 figure business in 12 months

What is your business goal for the next year? 6-figures for the year? or per month? Let me show you what’s possible… Bodypaint artist – Wendy Fantasia | Photographer – Hilary Wardhaugh Photography Meet Rachelle, who achieved 6-figure turnover in her first 12 months! I call Rachelle Panitz “The Accidental Productpreneur”! She launched non-profit So Brave, […] Read more…

How to plan a killer Christmas campaign

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How to plan a Christmas promotion or campaign

It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns. Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!). Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent […] Read more…

How to fix a traffic and conversion problem

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How knowing your metrics can influence sales growth online

Part 1: How understanding your metrics can influence sales online. It seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it the election? Is it a wider economic downturn? Is it because of end of financial year? Clearly businesses are hurting. The stress […] Read more…