Use my Ecommerce Facebook Ad Template to get consistent traffic and sales through your online store every time…
People struggle with their Facebook ads ALL. THE. TIME. And I get it.
I think I know where you are right now. I know the hard work you’ve put in, the anticipation you’ve felt, the days, weeks, months of hustle. Not to mention, the investment you’ve made!
And I also know about the creeping sense of anxiety and fear that is starting to set in.
Especially if you’ve spent a tonne of cash on your ads… then…
Nothing happens. Crickets.
I’ve been there, trust me.
And so have 100% of my clients.
Actually, this is a common situation for seasoned business owners as well as newbies.
Things change so friggin fast in the online world that you can easily get caught with your pants down.
One month you’re riding high on a wave of orders. The next? Sales have all but dried up. Even though you haven’t done anything different.
Without exception, everyone in this situation feels like they’ve done everything they know how.
They’re posting on social media like a demon…
They’ve boosted their Facebook posts…
They’re networking in Facebook biz groups…
They’ve done paid Google ads…
Oh and not to mention, they’ve spent hour upon hour creating the perfect flatlay for their Instagram images…
Geez all of this stuff is cringeworthy to write down now. I can’t believe how important this all seemed.
And let’s not forget about all the other ideas you may be working on at the same time (like I was)…
New products. Exhibiting at expos. Launching an affiliate program or a party-plan scheme.
Please make it all stop!
Truth smack: You’ll never make a single dime of profit from any of this if you don’t understand this: How does your customer buy?
How does your customer buy?
That’s not the same question as “How do I sell?”
So many times I see businesses running Facebook ads along the lines of, ‘Are you looking for a widget? We are proud to make quality widgets. Click here to buy yours today.”
Often, such statements are presented alongside a single product photograph (sometimes not even a good quality, professional photograph).
Yes, that’s overly simplified. But hopefully you get my point…
How enticing does that statement sound? Does it even capture your attention when scrolling your Facebook newsfeed? Let alone click through?
I’ll tell you what it makes me think (this is if I actually notice it…). It makes me feel like I’m being sold to. I also have no idea what’s in it for me.
Obviously if I’d already tried the widget and loved it, I’d probably forgive the messaging and be happy to buy it.
Here’s how customers actually buy
Customer has a burning need, problem or desire and starts looking for a solution.
Customer may have already tried various other solutions without much success. Is possibly feeling like a solution that works for her doesn’t exist.
Customer comes sees your ad at just the right moment. (How did you do that? We’ll talk about audience targeting another day, don’t worry…)
Your images show people just like this customer, happily using your product in situations that look very much like her real life.
So far, so good.
Then, they start reading your copy.
They read about how your product was designed to solve a problem just like theirs. In fact, you can describe their situation PERFECTLY. It’s like you were just in their head.
The read about how the product can help the customer achieve their desired outcome (or solution). But not some generic, watered down version. Again, the transformation is described EXACTLY how the customer imagines it.
The customer sees HERSELF in your ad.
Your Facebook ad – your text, your images, your offer, heck, even your call to action – needs to attract, connect, educate and motivate action.
And the best way to do that is to inspire your ideal customers to believe that their dreams are attainable.
The first step to getting customers to buy
So, what’s the first step to getting customers to buy from your Facebook ad?
It’s to get the click.
Rather than using your precious ad real estate to “sell to” your customers, you need to demonstrate that you understand what it is they REALLY want to buy.
It’s not your product, it’ll be something more than that.
It could be to feel amazing and look beautiful in a clothing outfit that fits like a glove.
It could be to have an uninterrupted night’s sleep after months of a crying baby.
Remember: People don’t buy a drill, they buy a hole in the wall!
Grab my Perfect Ecommerce Facebook Ad Template
Have you ever sat in front of your Facebook Ads Manager, looking at the blank white text box where you are supposed to construct your ad, and not know what to write?
Or, every time you write an ad, you are not confident about the outcome (if it will convert)?
For the longest time, creating ads that converted was a challenge that took tons of time, money and testing.
I just wished there was a simple template that I could follow step by step that would take out all the guesswork.
Well, if you have ever felt that way, today is a good day.
I have taken the millions of dollars of paid online advertising experience over the last 10 years and have created what I call the “The Productpreneur’s Perfect Facebook Ad Template”.
Of course, there is no such thing as perfect, but this is the closest thing to it.
This ad formula includes the 10 essential elements that I use 99% of the time when creating ads for clients, which have gone on to generate millions of clicks, thousands of customers buying many hundreds of dollars worth of product.
With it, you never have to worry about how to create a high converting, profitable Facebook ad campaign!
Anyway, enough of the build up…
You can download it free here:
Enjoy the template, but even more importantly, USE it in your business!
Comment below to let me know your thoughts.