How to write a simple business plan

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How to plan for your best year yet

& make the next 12 months your best year yet! I love planning for the year ahead. I mean, I REALLY love it. But, when I first started out in business, I was more of a ‘fly by the seat of my pants’ kinda operator. And in a short survey I recently conducted, I learned […] Read more…

Want To Know How I Got An Extra $30K In Christmas Sales?

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3 Email Marketing Tweaks That

3 Email Marketing Tweaks That Made a $30K Difference In My Online Store Have you ever experienced a spike in online sales after sending out an email to your list? Email marketing is still one of the most powerful marketing tools you can use in your business. Done right, it can account for over 20% […] Read more…

10 secrets to a successful Christmas promotion

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The most magical time of the year has taken over our minds and to-do lists. Apparently it’s only 5 weeks until Christmas, which kinda freaks me out! Personally I can’t even start thinking about Christmas shopping until the last birthday of the year is over on November 25th. (I’ll never forget having an exactly 1-month […] Read more…

How to write emails that persuade, promote & profit

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Email writing tips to persuade, promote and profit

Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2018, the most successful online stores send email newsletters out […] Read more…

Easy SEO wins for eCommerce stores

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Getting website traffic and sales in your online store can be tough. So how do you get them to the top of the ranks and win all the clicks? In this session, SEO expert Kate Toon will share valuable practical tips to help you boost your Google visibility. Watch this session to pick up easy-to-implement […] Read more…

Anatomy of a Highly Profitable Customer

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Anatomy of a highly profitable customer

The first step in any business is to confirm you actually have a market for your product. You want to be sure you will have customers buying from you. For sure, recruiting new paying customers is no small feat, but there’s no time to rest on your laurels – you’re only halfway there. The next […] Read more…

How to grow a socially conscious business

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Do you run a socially conscious business? Or have you heard of cause marketing marketing before? I’m sure you would have come across it even if you didn’t know exactly what it was called. You’ve probably seen a brand you love supporting a social cause or charity via their sales. And if you decided to […] Read more…

7 Steps to a Successful Product Launch

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7 steps to a successful product launch

Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […] Read more…