How to grow a socially conscious business

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Do you run a socially conscious business? Or have you heard of cause marketing marketing before? I’m sure you would have come across it even if you didn’t know exactly what it was called. You’ve probably seen a brand you love supporting a social cause or charity via their sales. And if you decided to […] Read more…

7 Steps to a Successful Product Launch

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7 steps to a successful product launch

Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […] Read more…

How to develop a winning business mindset

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Tell me – have you ever heard someone successful tell you their overnight success took several years in the making? This doesn’t quite play into our desires or expectations of instant gratification does it! The line from here to success is never straight, no matter what your endeavour. And it rarely happens overnight! But with […] Read more…

Why success is like a birthday cake

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A client of mine told me this morning that she will have hit a million dollars in revenue over the year, which will be a significant increase from the previous year. And as I reflect on her journey to achieving this fantastic milestone, I had a big realisation. Success comes in stages. Sometimes when you’re […] Read more…

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How To Identify Your Most Profitable Customers

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How to identify your most profitable customers

Do you know how to figure out who are your most profitable customers? In business, we shouldn’t treat our customers like parents treat their children. We absolutely SHOULD love some customers more than others! Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business […] Read more…

How To Run A Successful End Of Financial Year Sale

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How to run a successful end of financial year sale

As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […] Read more…