Success coach for productpreneurs
This is a question I get asked ALL THE TIME. By clients and by other business owners who are keen to generate the biggest return on effort. We want to divide it up intelligently and spend it wisely. Yet we’re always running on empty, strapped for time with not enough to get done what we want […] Read more…
Learning how to find your customers and then getting comfortable ‘selling’ is a huge deal. Converting website visitors, email subscribers and social media followers into customers is a huge deal and generating consistent profit is the goal for all of us, right? This week I’m a guest on the Mums With Hustle podcast, where I walk […] Read more…
Have you ever had that feeling of trying so incredibly hard to please everyone All. The. Time? Last week I asked the question, ‘Do your customers love you?’, and some of you may have been thinking, ‘Well I damn well hope so given how hard I try to please them all the time!’ But it doesn’t always […] Read more…
Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […] Read more…
Today I want to show you how to make your brand the chip to your customers’ seagulls. Sitting by the river on a glorious warm and sunny autumn afternoon, licking my greasy, salty fingers after a scrumptious fish and chip dinner with my kids. (I love to cook, so this was a rarity!) In between […] Read more…
As a Productpreneur who is building a brand, there is a fine balance between educating your target audience and build brand awareness, and asking for the order. You need both types of marketing in order to be successful, but with so many moving parts it can be difficult to hit the mark perfectly. So, if things aren’t […] Read more…
Part #2: Growing your Email List Have you heard the statement, “Always be list building”? Email list, that is. If you refer back to part 1 of this epic blog post, you’ll remember that one of the three ways to grow your sales is to increase the number of customers who buy from you. Obviously […] Read more…
Just to give you the heads up – this post is part 1 of a 2-part comprehensive guide to ecommerce marketing for Productpreneurs. (You can find Part 2 over here.) As a Productpreneur selling physical products online, one of the highest-impact marketing strategies you can have in your toolkit is email marketing. And believe me, […] Read more…
A few weeks before Christmas, I went to my husband’s work Christmas party. I was sick as a dog at the time, but I put on my big girl panties (along with a tonne of under-eye concealer and my biggest smile!) and went along like the good wifey I (sometimes) am. And I got stuck […] Read more…
If you’re, like me, a Mum and a business owner (affectionately known by some as a “Mumpreneur”), then I have a good idea of how you’re feeling at this tail end of the year. They don’t call it the silly season for nothing do they? I’ll bet you often feel stressed out. Totally overwhelmed by […] Read more…