How to navigate the Shopify Mailchimp breakup

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Shopify Mailchimp breakup

Shopify and Mailchimp have just announced that the two platforms will cease to integrate from 12th May 2019. As an eCommerce and email marketing expert, I wanted to share my insights and advice with you to help you to navigate your pathway forwards. Especially given so many of you use both these platforms! Here are […] Read more…

Want the Ecommerce Facebook Ad Strategy that will Ignite Your Sales?

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If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy and Laura, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, […] Read more…

How to Price Your Products for Profitable Wholesale

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How to price your products for profitable wholesale

“How to price your products” is a question I get asked all the time, particularly when it comes to wholesale. Actually, I get asked this question in regards to retail a lot too. For those of you productpreneurs who are designing and manufacturing your own product invention, pricing can be a particularly troublesome beast! So […] Read more…

6 ways to increase your wholesale sales right now

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6 ways to increase your wholesale sales right now

As a wholesaler, you make money when your retail stockists buy your products. But, to increase wholesale sales in your business, you can’t sit back and twiddle your thumbs. You need to be proactive.  Time and time again, I hear brand owners and distributors complain that they don’t know how to get new wholesale stockists. AND […] Read more…

How to overcome eCommerce roadblocks to success

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Overcome roadblocks when selling products online

What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, […] Read more…