You can have anything you want in life if only you…

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Don’t do this! Have you ever experienced cash-flow issues or periods of low sales in your business? (If you say “no” I probably won’t believe you. These things happen even in the most successful businesses!) If you have, I wonder if this might be the problem. Lately I’ve noticed a bit of an odd pattern: […] Read more…

How to Increase Sales by 30% with Influencer Marketing

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Influencer marketing isn’t really new, but it’s an increasingly popular way for brands to market their wares. Basically, the term means, people of ‘influence’ sharing content about your brand or products with their audience. And the reasons to use influencer marketing are pretty convincing: Increased website traffic, Gain access to highly targeted and engaged audiences, […] Read more…

How to get more clicks on your Facebook Ads

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The three key elements behind highly profitable eCommerce Facebook Ads Facebook continues to dominate the digital ad space, and with good reason. 1.39 billion people use Facebook every month, and not only that, we spend A LOT of time on there. The average person spends 40 minutes each day on Facebook! That’s a big captive audience […] Read more…

How to get bloggers or influencers to share your stuff

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Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […] Read more…

How to deal with business mistakes and thrive

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Setbacks happen in business. It’s impossible to avoid dealing with failure on some level. Sometimes you make a mistake. Sometimes, someone else makes one that impacts you in your business. And sometimes, things change in the industry or market forces conspire against you. How you deal with business mistakes and failures will be the making […] Read more…