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Want to start a business? Learn from my mistakes…

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5 Things I'd do if I started my business over again

Here are 5 things I’d do if I were to start my eCommerce business from scratch in 2017 I started my first eCommerce business in 2007. Not that long ago, but it feels like a lifetime ago. Entrepreneur years are like dog years, I reckon! Obviously, things are different in 2017 compared to 2007 when […] Read more…

The 3 Quick Questions That Get Killer Testimonials

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Three quick questions that get killer testimonials

How do you influence customers to make a buying decision? Research has proven that the MOST influential forms of advertising are word-of-mouth recommendations and customer testimonials or reviews posted online. According to Nielsen, recommendations from friends are trusted by 92% of people, and consumer opinions (testimonials and reviews) posted online are trusted by 70% of people. Compare […] Read more…

Did you know there are only 3 ways to get traffic?

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Did you know there are only 3 ways to get traffic to your website

And eCommerce store owners need to be doing all 3! It doesn’t matter whether you’ve been online for years or you’ve just launched, or if you sell on a little Etsy store or you’re making a motza on your own eCommerce website. The fact remains: traffic = sales. Without anyone visiting your online store, you […] Read more…

How To Gain Customer Trust When Fake eCommerce Stores Are The New Scam…

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This week, the Sydney Morning Herald reported that fake online retailers have scammed Australians out of $150,000 in the first quarter of 2017. Not only that, reports are escalating of unscrupulous business practices, such as Shakuhachi taking orders for stock they don’t have or simply not fulfilling orders. It’s pretty heartbreaking to see websites like […] Read more…

Want to know how to grow from idea to empire?

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Adopt these 6 traits of successful Productpreneurs with fast-growth businesses In celebration of International Women’s Day today, I’d like to introduce you to my client Kristy Chong, founder of award-winning underwear brand Modibodi. Kristy’s journey of entrepreneurship is so impressive and inspiring that she was recently named by Fairfax Media as one of 9 Australian business women […] Read more…

Want the New Facebook Ads Strategy that will ignite your sales?

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If you want to grow your eCommerce business, there is no source of customers that is more consistent and scalable than paid advertising. Facebook advertising is how many of my clients, like Kristy and Laura, are seeing massive growth in their eCommerce websites from a handful of orders making pocket change each month, to very consistent, […] Read more…

How to know what to focus on

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To make this year your most successful in business yet Do you like to start the new year by setting some goals and creating a business plan? Typically when I speak to business owners, their goal is usually something like this: “Increase sales by 20%” And then they continue working on the same kinds of […] Read more…