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How the Accidental Productpreneur made 6 figures in 12 months!

Building a 6 figure business in 12 months

What is your business goal for the next year? 6-figures for the year? or per month? Let me show you what’s possible… Bodypaint artist – Wendy Fantasia | Photographer – Hilary Wardhaugh Photography Meet Rachelle, who achieved 6-figure turnover in her first 12 months! I call Rachelle Panitz “The Accidental Productpreneur”! She launched non-profit So Brave, […] Read more…

How to get from super stuck to killing it

client case study 3900% sales growth

How one brand owner achieved 3900% sales growth in 12 months That heading sounds completely incredible, right? Like, almost unbelievable? It’s no joke though! Twelve months ago, Kristy Rigby from Babiators Australia was struggling to make ends meet in her business. She knew she had a great product with awesome potential (kids sunglasses in a country as […] Read more…

Is the story behind the product important?

Tell your brand story and the sales will flow easily

Shouldn’t you just focus on selling? “Getting your product into retailers (or selling it online) is the number one thing. The story behind the product is secondary, it’s not important.” This was the advice given to one Productpreneur I spoke to recently. And it nearly broke my heart! Let me tell you why…. As product […] Read more…

How to plan a killer Christmas campaign

How to plan a Christmas promotion or campaign

It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns. Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!). Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent […] Read more…

How One Mum Grew Her Online Sales By 600%

How a Mum grew her online sales by 600%

How did you come up with the idea for your business? What was that moment of inspiration for you? For me in my last business it was my son and wanting to use eco-friendly nappies (diapers). For my client Laura of Snotty Noses (how COOL is that business name?), it was her sick baby. She […] Read more…

7 Steps to a Successful Product Launch

7 steps to a successful product launch

Planning a new product launch or promotional campaign in your business? Either for your online store, or wholesale? There are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to […] Read more…