What’s in a brand (and does it really matter?)

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What's in a brand and does it really matter?

Great brands have always been defined by great products. But the product alone does not equal your brand. Over a hundred years ago, cattle farmers used branding irons to indicate which animals were theirs. As cattle moved across the country, it was easy to determine which farm they were from because each head of cattle […] Read more…

How to sell out your collection in record time

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How to sell out your collection in record time

Creating a new product really is like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The […] Read more…

How to turn a funky product into a runaway success

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Achieve massive online sales growth

Find out how this designer achieved over 200% online sales growth in 3 months! Have you created your own label? Designed your own range or established your own brand? Whether it is clothing or something else, being a designer/maker/creator/brand-owner is often as much a passion-project as it is a sensible, logical, business proposition. Do you […] Read more…

How to market your eCommerce store in an hour a day

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How to market your ecommerce store in an hour a day

How would you describe ‘success’ in your business? Is it a profitable lifestyle business? An empire? Or perhaps a fully automated passive income stream? That’s the dream, right? To be able to sit back and relax and watch the orders flow in. Ka-ching! Believe it or not, this IS actually possible WITHOUT working yourself to […] Read more…

Want to start a business? Learn from my mistakes…

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5 Things I'd do if I started my business over again

Here are 5 things I’d do if I were to start my eCommerce business from scratch in 2017 I started my first eCommerce business in 2007. Not that long ago, but it feels like a lifetime ago. Entrepreneur years are like dog years, I reckon! Obviously, things are different in 2017 compared to 2007 when […] Read more…

The 3 Quick Questions That Get Killer Testimonials

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Three quick questions that get killer testimonials

How do you influence customers to make a buying decision? Research has proven that the MOST influential forms of advertising are word-of-mouth recommendations and customer testimonials or reviews posted online. According to Nielsen, recommendations from friends are trusted by 92% of people, and consumer opinions (testimonials and reviews) posted online are trusted by 70% of people. Compare […] Read more…

Did you know there are only 3 ways to get traffic?

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Did you know there are only 3 ways to get traffic to your website

And eCommerce store owners need to be doing all 3! It doesn’t matter whether you’ve been online for years or you’ve just launched, or if you sell on a little Etsy store or you’re making a motza on your own eCommerce website. The fact remains: traffic = sales. Without anyone visiting your online store, you […] Read more…

How To Gain Customer Trust When Fake eCommerce Stores Are The New Scam…

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This week, the Sydney Morning Herald reported that fake online retailers have scammed Australians out of $150,000 in the first quarter of 2017. Not only that, reports are escalating of unscrupulous business practices, such as Shakuhachi taking orders for stock they don’t have or simply not fulfilling orders. It’s pretty heartbreaking to see websites like […] Read more…