How to get bloggers or influencers to share your stuff

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Publicity – A.K.A getting others (media, bloggers, social media influencers) to share your stuff for free – has been around for donkey’s years. As a brand selling direct-to-consumers or an eCommerce store, there are three solid reasons why you want to get bloggers or influencers to share your content. (That could be sharing your blogs, […] Read more…

How to deal with business mistakes and thrive

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Setbacks happen in business. It’s impossible to avoid dealing with failure on some level. Sometimes you make a mistake. Sometimes, someone else makes one that impacts you in your business. And sometimes, things change in the industry or market forces conspire against you. How you deal with business mistakes and failures will be the making […] Read more…

The 2 surprising reasons I’ll never buy from these stores

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2 surprising reasons I'll never buy from these stores

If you’re in the business of selling online, then most likely you’re always on the lookout for new ways to grow your sales. To convert more website visitors into paying customers. I’ve written loads of blogs about how to increase your sales. From improving your eCommerce website, to getting Facebook ads working for you, to […] Read more…

7 Easy Ways To Boost Your eCommerce Conversion Rates

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If you run an online store, you’re always trying to increase your eCommerce conversion rates. Here’s how you can boost your sales without throwing a ton of money at things like paid traffic or SEO. To begin with, the average conversion rate from a typical eCommerce website is only 1-2% on average. Which is pretty […] Read more…

How to not panic when Facebook changes things!

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How to not panic when Facebook changes things

Last week, Mark Zuckerberg and the powers-that-be at Facebook dropped a huge bombshell on us. They announced a major change to Facebook’s algorithm that will completely change what we see in the Facebook news feed. The winners? Us – Facebook’s users. The losers? Pages. (Brand pages, public figure pages, media pages etc.) Here’s my take […] Read more…

How to know if you should run a Black Friday sale?

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Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $6 billion in sales just during this 4 day sale event. Australia played its part too. Here, Black Friday isn’t officially a ‘thing’, but Aussie retailers are catching on fast and it now represents the start […] Read more…