Sales

How to write emails that persuade, promote & profit

Email writing tips to persuade, promote and profit

Do you use email marketing to grow your eCommerce sales? When I started my first business, I spent hours googling for tips on how to write my marketing emails. I’d heard about eCommerce businesses using email newsletters to increase sales, and that’s still true today. In 2018, the most successful online stores send email newsletters out […] Read more…

How To Run A Successful End Of Financial Year Sale

How to run a successful end of financial year sale

As we approach the end of financial year, you may be considering running a clearance sale or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There […] Read more…

Do your customers love you?

Customers Remember How You Make Them Feel

Last week I wrote about how cultivating satisfied, happy, loyal customers is the secret sauce to growing a profitable online business. Because the most profitable sales are the repeat sales made to existing customers. Constantly finding new customers and only selling to them once is an expensive process and not particularly profitable. I also outlined an […] Read more…