Paid advertising can be absolute gold for driving traffic and sales in your online store. Once you nail the Facebook Ad Campaign that works for your target customer, you almost have traffic and sales on tap!
You can convert new and repeat customers and transform them into raving fans that spread the good word about your biz far and wide.
That’s the aim, right?
But there is a big difference between creating an ad and creating a winning ad campaign that sells.
Find out what is the most important step in your Facebook ad campaign…
Tell me if this scenario sounds familiar to you…
A small business owner I know once set up a series of ads to show on Facebook and Instagram. She let them run for several months, spending around $4000 in the process.
Now, there is nothing exceptional about that. I’ve got loads of clients who would drop that much in ad spend every month or even more frequently.
If you’re converting sales at a profitable rate, why wouldn’t you spend more?
Recently, I received a panicked phone call from this biz owner. She had suddenly realised how much money she had spent on sending these ads out, but she had no idea if they were working! Was she getting a good return on her investment, or indeed, any return at all?
Were her ads generating sales?
When I took a look I discovered that her ad setup was absolutely fine. But it’s what wasn’t happening that is exceptional…
Not only was she not monitoring her ads, she also wasn’t getting a return on investment – she was actually losing money.
You must closely monitor your ads to make sure they are doing what you want them to
You must review and track them so you can compare from week to week and month to month.
You need to know how many people are interacting with you ad and if those interactions are actually translating into an increase in sales for your biz.
I mean, obviously your advertising must be generating a return on investment to justify spending money on them, right?
These are the questions I hear people asking all the time:
- How do I know if it is working?
- When should I increase the budget?
- Are those numbers good?
If you too are asking these questions, then you need to get to know your metrics – intimately!
Don’t keep your head in the sand about your numbers…
There are plenty of resources out there that can walk you through how to create ads that stand out in feeds, including my own training programs.
But something that many of them don’t touch on – or that business owners easily forget about – is how to monitor the performance of your ads so you can make informed decisions about how they run.
It’s one thing to know how to set up an ad, but a whole different thing to be able to make money from them!
And you simply cannot make smart decisions about your advertising if you don’t know your numbers.
Facebook advertising is not a magic bullet for your business success. But used intelligently, it’s an extremely effective, lucrative way to drive website traffic and sales!
If the thought of going through all those numbers fills you with dread or you can’t seem to make head or tail of them, don’t give up!
Instead, take a deep breath, open up a spreadsheet and start keeping track of your ad performance on a regular basis (at least weekly).
Let me know in the comments below how often you check your metrics and how often you change up your ads from the information you receive from them.
Run Facebook Ads like the Pros – download my FREE guide:
And if you’re looking to learn a bit more about how to set up a profitable Facebook ad campaign for your eCommerce store – download my FREE guide, “The 5 Must-Have Facebook Ad Strategies for Productpreneurs”!