Where Premium Brands Come To Grow
Why Temu’s Growth Is Good News for Premium eCommerce Brands Something interesting happened at the REED Gift Fair in Sydney back in February. An Australian representative of Temu — yes, that Temu — was doing the rounds of exhibitor stalls, pitching premium brand founders on the idea of listing their products on the platform. […]
If you’re running paid ads for a premium eCommerce brand and your ROAS isn’t scaling the way it should — or you’ve been posting consistently for years and growth is still flat — there’s a very good chance the problem isn’t where you’re looking for it. In this episode of The Brand Marketing Show, I’m […]
If your eCommerce marketing used to work brilliantly and lately it’s feeling like you’re pushing harder for smaller returns — you’re not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make things worse. In this episode, Catherine Langman […]
A premium eCommerce brand. $4,000 a month in Meta ads. Conversion rate: 0.9%. They’d tried everything on the ads side. New creative. New audiences. New campaign structure. A new agency. Then another one. Each change produced modest improvement and fresh disappointment in roughly equal measure. Their Meta Marketing Pro had recommended increasing spend and enabling […]
Here’s a scenario that will either make you nod vigorously or feel slightly called out. Possibly both. Ad results are disappointing. So you change the creative. Still disappointing. Change the audience. Then the offer. Then the campaign structure. At some point someone very confidently tells you the problem is your creative hook, your targeting parameters, […]
There’s a pattern that plays out in premium eCommerce businesses with depressing regularity. A founder runs ads. At $50 a day, the ROAS looks decent. Profitable, even. She scales to $200 a day, confident. By the end of the first week, the cost per acquisition has blown out, the ROAS has tanked, and she’s back […]
You scaled your ad spend. Your ROAS had other plans. There’s a specific kind of dread that sets in when you bump your Meta budget from $80 a day to $300 and watch your ROAS crater in real time. You do what any reasonable person would do. You blame the ads. New creative. New audiences. […]
Let’s talk about the week you’re probably having… Petrol prices have hit $2 a litre – and heading higher – thanks to the US-Israel strikes on Iran disrupting global oil supply. Cost-of-living anxiety is back with a vengeance. And Afterpay Day officially kicks off on the 19th, though half the brands on your feed have […]
So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don’t know, is the AI tool I’m using extensively throughout my entire business at this point — and it just… stopped. Completely. Just stopped responding. Now, the first thing I did (as any completely rational person […]
Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they’re doing with social media. And every year, the herd moves collectively in the same direction… This year? They’re all stampeding toward Instagram and TikTok. Reddit’s had a 63% surge in usage. Everyone’s excited about […]
