Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
How to launch a product that changes how people buy – with SunGods founder Camilla Hasloch Knowing how to launch a product is one thing. Launching one that asks customers to change a habit they’ve had for years is another. In episode 340 of The Brand Marketing Show, Catherine sits down with Camilla Hasloch, founder […]
AI chatbots for customer service: what three eCommerce brands learned about hesitant shoppers Is your website losing sales at nine o’clock on a Tuesday night, when someone has one small question and nobody is there to answer it? Most brands set up an AI chatbot for customer service – to answer the same questions so […]
Why AI Can’t Tell You What Premium Buyers Want Your best customers have probably never commented on one of your posts. They scroll quietly, buy quietly, and share what they love in private messages you’ll never see. Meanwhile, their feeds are filling up with brand content, AI-generated posts and bots, and they’re trusting less of […]
10 Christmas promotion ideas for premium eCommerce brands (that don’t rely on discounts) Is your Christmas promotion shaping up to be another sitewide percentage off – and another January spent wondering where the profit went? It’s an easy trap to fall into. The festive season is the noisiest time of year, everyone is shouting a […]
How to plan an eCommerce Christmas campaign for a premium brand Is your Christmas campaign about to be another round of discount codes, crossed fingers and a very quiet January? If Q4 had a mascot, it would be Grumpy Cat in a Santa hat. “It’s beginning to feel a lot like…” across the top. “Screw […]
Festive advertising for premium brands: how to run Christmas Meta ads that convert Are your Christmas ads costing more than ever while converting less than they used to? You’re not imagining it. Festive advertising has always been the most competitive season of the year, but the ground has shifted. Ad costs are up. Accounts are […]
The 5 Best Klaviyo Flow That Make Premium Brands The Most Money Are ad costs taking too big a bite out of every sale? Or does it feel like you’re hustling for every dollar, every single week? If so, the answer may be sitting in the emails you set up once and haven’t touched since. […]
eCommerce SEO audit: a checklist for premium brands (including AI search) Is your premium brand barely showing up in search – or getting traffic that never seems to turn into sales? Most eCommerce SEO audit checklists won’t tell you why. They’re written for every online store at once. Twenty-five steps, a long list of technical […]
How To Plan SEO Content Your Customers Will Find In AI Search Is your eCommerce brand’s SEO content plan still a list of keywords? Or is content planning constantly relegated to the ‘I’ll get to it later’ list…? Customers of premium brands have moved on. They’re not searching online the same way anymore… They’re having […]
The 5 growth leaks hiding in almost every premium brand Is your brand busier than ever, yet somehow keeping less of what it makes? The RBA has lifted rates for the fourth time this year, and it’s easy to assume shoppers have stopped spending. They haven’t. Retail spending is up on last year, and Australians […]
Intelligent growth strategies without discounting, aggressive tactics, or risking your brand integrity.
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